25 Jul 2025
Getting customers to use a digital wallet
Getting your customers to use a digital wallet requires a multi-faceted approach focusing on convenience, security, incentives, and education. Here's a breakdown of key strategies. Customers need to understand "what's in it for them."
Emphasize these key advantages:
Spend within budget: customers can charge their eWallet with only the amount of money that they intend to spend, so that they know that they should stop ordering when their eWallet balance is exhausted.
Know the eWallet balance at all times: customes can pay quickly with a tap or scan, and with every order made to the waiter / bartender, the customer will know the remaining balance in the eWallet.
No final payment of bill, no surprises and no dispute: digital wallets streamline the checkout process, especially in-store. The customer pays as he orders so he can walk away when he is done.
Better security: sensitive debit card or credit card details are not shared with the merchant restaurant or bar, protecting actual card numbers from fraud.
Biometric Authentication: fingerprint or facial recognition is built into most mobile devices for secure access.
Remote Locking / Wiping:: if the customer's phone is lost or stolen, digital wallet can be secured remotely.
Exclusive Discounts / Cashback: special promotions or rewards specifically for digital wallet users.
Loyalty Program Integration: loyalty points can be earned and redeemed seamlessly through the wallet.
Paperless Transactions: promote the environmental benefits of digital receipts.
24/7 Availability: payments can be made anytime, anywhere, with an internet connection.